A brand new industry video and podcast series has been launched to support businesses in the fashion and design industry
The Hungarian Fashion & Design Agency has been launching a video and podcast series as part of the HFDA Academy event series entitled New View. The podcasts featuring fashion and design industry experts will be focusing on the new economic challenges the industry is facing. In the online sessions, the topics of discussion include not only the difficulties businesses are facing, but will also provide professional suggestions for solving these problems. The podcasts are available in video and audio form on the HFDA’s Youtube and Spotify channels.
Following continuous industry consultations, the formation of an expert working group, and an industry survey, the Hungarian Fashion & Design Agency has developed an action plan to mitigate the consequences of the pandemic in the industry. It is part of this action plan, that the new podcast series is being launched. Based on the feedback and results of the survey and workshops, the Agency was able to assess the effects of the pandemic on the Hungarian fashion and design industry, as well as the support needed for industry players to help them with the sudden changes that have taken place.
Close to 400 individual entrepreneurs and businesses submitted their response to the survey. One in two respondents indicated that they would accept business advice in the areas of online marketing, finance, job retention, motivation, community building and business management.
Launched as part of the HFDA Academy, the New View podcast series aims to provide professional help to fashion and design industry players in terms of rethinking and relaunching their businesses based on the feedback received by the HFDA via the questionnaire form. The domestic and international experts taking part in the online sessions will also provide new approaches and solutions in connection to the effects of the virus on the fashion and design industry.
The podcast topics are the following:
- Digitalisation: Marketing during and after the pandemic
- Financial questions during coronavirus
- Motivation and community building
- Business thinking and crisis management during coronavirus
- Questions about labour law during coronavirus
The sessions have been shared on the social media pages of the HFDA, and uploaded to the Agency’s Youtube and Spotify channels continuously, in the form of video and audio material.
HFDA Academy: New View | Episode 1 | Zsófia Bata-Jakab: New Challenges, New Approaches
Zsófia Bata-Jakab
HFDA Academy: New View | Episode 3 | Economic Challenges, Financial Solutions
Zoltán Gerendy
HFDA Academy: New View I Episode 4 I Running out of momentum: Motivation and Community Building
dr. Eszter Görözdi-Nagy
HFDA Academy: New View I Episode 6 I Business development in a changing environment
László Takács
HFDA Academy: New View | Episode 8 | Rescue package and loan programme in the creative industry
Bence Katona
HFDA Academy: New View | Episode 10 | Looking for opportunities: Tenders for the creative industry
Krisztián Kölkedi
HFDA Academy: New View | Episode 11| Challenges and innovative solutions in the creative industry
Morwenna White
HFDA Academy: New View | Episode 16| Changes of contracts in the creative industry
Dr. Ádám György
HFDA Academy: New View | Episode 17| Corporate strategy and changes in luxury and the fashion industry
Antonio Achille
HFDA Academy: New View | Episode 18 I The pandemic’s effect on the fashion industry globally
Carlo Capasa
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