design SPEED international mentoring program

The Hungarian Fashion & Design Agency launched the design SPEED mentoring program in collaboration with the Italian Istituto Europeo di Design (IED), which targets stable Hungarian product designers who are ready to appear on the international market and are devoted to further developing their business. The program offers professional support for domestic designers, facilitating the stabilisation of successful Hungarian brands and their chances of entering the international market. The program’s goal is that Hungarian designers get support from internationally acclaimed design experts who have the practical experience to help them successfully develop their brands. To qualify for the mentoring program, you must have successfully completed an open call for applications. IED’s professional mentors hold a five-module presentation series and one-to-one consultations for the brands. Eventually, the participants’ professional presentations conclude the training. In the design SPEED mentoring program, mentees can participate in customised training that offers a long-term development opportunity not only for young designers and new brands but designers who have been operating in the profession for a long time. The aim of the design SPEED mentoring program is that the brands chosen by the jury during the tender can improve their skills mainly in brand management and marketing communication as well as in the manufacturing and business dimensions thanks to the knowledge gained. Its further aim is to promote and sustain Hungarian design brands’ professional and business successes both in the domestic and international markets.