All eyes are on the 7 Hungarian designers at Milano Fashion Week

ABODI, CUKOVY, Elysian, Kata Szegedi, ALMA, NINI, and ZIA get the opportunity to participate at the Milano Fashion Week in September. The seven excellent brands are all participants of the joint International Mentoring Programme of the Camera Nazionale della Moda Italiana (CNMI) and the Hungarian Fashion & Design Agency (HFDA).

Four brands – ABODI, CUKOVY, Elysian and Kata Szegedi – get the opportunity to exhibit their 2022 spring/summer collection at the Budapest Select Collective Fashion Show held on the 24th of September. The designers prepare for the show with the assistance of the internationally acclaimed stylist, Paolo Turina, who helps them put together the outfits and choose the right accessories for the special occasion.

Besides the fashion shows, the creations of four Hungarian designers – ALMA, Kata Szegedi, NINI, and ZIA – will also appear at the Fashion Hub Exhibition.

Summerlike and vibrant colours dominate the designers’ collections this season: lavender, grass, lime; while they use materials and textures just as profusely. Designers draw inspiration from their own personal stories, which appears in their products’ concepts, the choice of form, material and pattern usage alike.

ABODI, Cukovy, and Elysian already have some routine at the Milan Fashion Week, as they have previously received the Buyers Award; now, they step on the catwalk after participating in the International Mentoring Programme. Those interested can also see the creations of ALMA, Kata Szegedi, NINI, and ZIA for the third time in Budapest.

The HFDA fills the months following the Milano Fashion Week with Hungarian fashion and design events: the Fashion&Design Autumn thematic event series includes events like the 360 Design Budapest exhibition, the Budapest Central European Fashion Week, or the Budapest Fashion & Tech Summit, introducing talented contemporary Hungarian designers and their collections to the world.