Thousands of Visitors at the Budapest Select Exhibition in Milan

For the third time running, Hungarian designers have been able to showcase their collections at Milan Fashion Week, as participants of the joint international mentoring programme of the Hungarian Fashion and Design Agency (HFDA) and Camera Nazionale della Moda Italiana (CNMI - The National Chamber for Italian Fashion). Besides their creations being showcased on the runway, the newest collections of the Hungarian designers can also be viewed at the Fashion Hub. Interest in the umbrella brand Budapest Select is at a high, with thousands visiting the collections on the opening day of the event.

The collective fashion runway show of the five brands - Abodi, Cukovy, Elysian, Je suis belle and Zsigmond Dora menswear - was a huge success, as buyers, international industry professionals and showroom representatives also visited the Budapest Select stand. 
The event space was will filled with visitors, with even a queue forming to view the latest collections. Thanks to the reoccurring presence of the Budapest Select brand, international industry professionals have consciously set out to visit the Hungarian stand.

„It is of great joy to us that now for the third time, we have been able to take part in Milan Fashion Week, and we are very proud that the interest in Hungarian designers is at such a high level. We’ve received very positive feedback from both the experts of CNMI, and buyers, and together with the designers we are looking forward to potential orders and commissions.” – Stated Zsófia Bata-Jakab, CEO of the Hungarian Fashion and Design Agency.

The Budapest Select umbrella brand was founded by the Hungarian Fashion and Design Agency to promote Hungarian fashion and design brands on an international level. The main aim of the Budapest-focused umbrella brand is for Hungarian designers to gain larger recognition via an international presence, through unified communication, while retaining their own elements of branding. Thanks to the umbrella brand, collective participation abroad promotes a stronger impression abroad, than when brands appear by themselves as these events.