This autumn, Budapest is becoming the capital of fashion and design: Fashion & Design Autumn is arriving

Fashion shows, exhibitions, guided tours, showroom visits, exciting presentations, and roundtable discussions. This autumn, the Hungarian Fashion & Design Agency presents a thematic event series to turn Budapest into a real fashion and design capital. The audience can meet Hungary’s creative industry talents and their astonishing creations at numerous national and international events in the next few months. In addition, creators from neighbouring countries will also take part in the regional collaboration.

This autumn, the Hungarian Fashion & Design Agency primarily targets Paris and Milan from the international creative industry capitals with its thematic event series. However, it is also organising programmes in Budapest venues and online to raise the attention of those interested in the fashion and design industry and the general public to Hungarian and regional talents. In September, two world-famous events will host Hungarian brands: they will appear on the Milano Fashion Week, a citadel of the fashion world, and on the Maison&Objet show, the most renowned trade fair for interior design. In October, the 360 Design Budapest exhibition will open its physical and virtual gates in Budapest, providing an opportunity for product designers to impress those fond of Hungarian innovative and sustainable design. In October, professionals of the fashion industry and press representatives are welcome at the Budapest Central European Fashion Week, where young talents, acknowledged Hungarian fashion designers, and regional designers will present their work in spectacular fashion shows. Although reaching over to the winter a bit, Fashion & Design Autumn offers exciting programmes at the beginning of December as well. As a closure of the series of events, viewers worldwide, interested in innovations, new trends and sustainability endeavours of the fashion industry, can join the Budapest Fashion & Tech Summit, a digital fashion industry conference.

At the Fashion & Design Autumn event series, 20 designers will debut before the international general public and more than 50 before the Hungarian participants, thus demonstrating the creativity of Hungarian designers. Besides the scenic programmes, through professional presentations and roundtable discussions, the events will allow you to get to know numerous fashion and product designers from Hungary, the V4 and other countries; furthermore, creative industry thinkers and specialists will share their views.

“These national and international fashion and design industry events constitute the number one meeting point of designers, manufacturers, distributors, and potential buyers. Designers debuting at these events can widen their professional networks, which they can use as a springboard in the future. Furthermore, it is an excellent opportunity for Hungarian designers to raise foreign clients’ attention, establishing a solid base for their first steps on the international market, and for the Hungarian audience to see the diversity of the Hungarian fashion and designer products. With these in mind, our goal is to turn Budapest into a regional centre in the long run,” – said Zsófia Bata-Jakab, Hungarian Fashion & Design Agency CEO.

One of the main strategic scopes of HFDA is to improve the international accessibility of national products, adding to the economic stability of the brands and incentivising their exportability. By joining the global flow and through Hungarian brands, which are becoming more and more well-known, the country image can strengthen and represent the cultural diversity and Hungary more widely.

Programmes of the Fashion & Design Autumn:

Maison&Objet

The design fair Maison&Objet is considered among the three most distinguished interior design events in Europe. Between the 9^th and the 13^th of September, 10 Hungarian product designers chosen by a professional jury will present their creations at Paris’s deservedly famous trade fair. In addition, high-quality, production-ready design objects made during the HFDA’s highly successful design LAB program will also be on display at the VIA exhibition space at Paris Design Week.

Milano Fashion Week

At the end of September, between the 21^st and the 27^th, the audience can meet talented Hungarian designers at one of the most famous international fashion events, the Milano Fashion Week. The designers will again get a chance to show their creations and 2022 spring-summer collections on the runways of the Italian fashion capital.

360 Design Budapest

HFDA organizes its 360 Design Budapest exhibition again, which was outstandingly successful last year; it received four international prizes. This year it will take place between the 4^th and the 10^th of October in Bálna. The event’s goal is to increase the extensive publicity of Hungarian, regional, and, from this year on, entrant product designers and support Hungarian design brands entering the international market.

Budapest Central European Fashion Week

For the fourth time in a row, HFDA is organising, twice a year, the Budapest Central European Fashion Week. The leading fashion event of the Central-European region between the 16^th and the 17^th of October in Bálna. Hungarian and regional designers and entrants of the Young Talents Program will have the opportunity to showcase their newest 2022 spring-summer collection.

Budapest Fashion & Tech Summit

After its successful 2020 digital event, HFDA organises the Budapest Fashion & Tech fashion industry conference online between the 1^st and 2^nd of December. The event approaches and introduces the fashion industry’s future from the perspective of sustainability, knowledge sharing, cultural inheritance, e-commerce, and altered consumer habits. You can follow the programmes on BFTS’ official Facebook page.