The unprecedented Budapest Central European Fashion Week event closed with great success

The Hungarian Fashion & Design Agency, in compliance with strict health and safety protection rules, welcomed its participants to the Budapest Central European Fashion Week, held between 10-13 September. 22 Hungarian designers were given the opportunity to present their 2020-21 Autumn-Winter collections at the event, in the special form of trunk shows to a limited number of audience members. The sales-promoting nature of the event was ensured by the setting up of a pop-up store, where almost all Hungarian brands were able to generate sales already during the fashion week.

This Autumn the Deák Palace hosted Budapest Central European Fashion Week, in an unprecedented format due to the virus situation, where Hungarian designers were able to present their current Autumn-Winter collections to a close-knit Hungarian audience. The designers - including Zsigmond Dora menswear, Nubu, Artista, Cako, Maison Marquise, Tomcsanyi, Alma Vetlényi, Romani, Nóra Sármán, Viktória Varga, Celeni and Elysian - were able to present their latest pieces in the form of trunk shows.

The event kicked off with the Young Talents Show. The fashion designers selected to take part by the professional jury were able to show their potential on the opening first day of BCEFW: Noémi Ferencz (Zeraw), Stefania Schrodl (Stefania Schrodl), Noémi Bráz (Noen Design), Martha Szentirmai (MILLAAS) and Piroska Papp (Nalery) presented very diverse collections. The involvement of the young designers in the shows is followed by a 6-months long Young Talents mentoring programme where the selected designers will be able to acquire the knowledge needed to build a brand for successful market entry.

Similarly to previous years, Budapest Central European Fashion Week welcomed those interested in various side events all over the country. As part of fashion week, a pop-up store also opened its doors to visitors, to support the opportunity of pieces of the exhibited collections to be purchased on site. Although the store could only welcome a limited number of customers at once, in accordance with strict health and safety regulations in place, this did not stand in the way of sales throughout the BCEFW. Under four days, nearly 500 people visited the pop-up store on Fashion Street, where the highest demand was for masks and T-shirts, however, many customers were interested in purchasing accessories, jackets and clothes. The temporary store at 19 Deák Street (Fashion Street) is open until the 20^th of September.

As previously mentioned, the unusual nature of the event also included adherence to strict health and safety rules. In order to conduct the event in a secure manner, the organizers provided participants with face masks, who also underwent body temperature checks prior to entry, and complied with hygiene regulations by frequently disinfecting the site and making hand sanitizers available to all visitors. Further, to avoid groupings, the programmes were implemented with an attendance number limit.

The event lived up to its promise, and during fashion week, the work of Hungarian designers was followed with great interest by the media. Content from the event was viewed by more than 187,000 users on BCEFW’s official Instagram and Facebook pages, and nearly 100 media outlets reported on the presentations and accompanying side events.

Videos from the event can be viewed via the link below:

https://www.youtube.com