The full programme of the digital Budapest Fashion & Tech Summit can be rewatched online

Over four thousand viewers from thirty countries followed the Budapest Fashion & Tech Summit’s first digital conference, organised by the Hungarian Fashion & Design Agency (HFDA) between 30 November and 1 December. The Summit’s international speakers discussed important issues affecting the fashion industry, such as sustainability, technological innovations, the impact of the pandemic on the fashion industry, and changing business models. The presentations and panel discussions of the two-day digital conference can be rewatched in their entirety on the official platforms of BFTS.

At the end of November, Budapest was once again the centre of attention, with the domestic and international fashion industry focusing on the city’s Budapest Fashion & Tech Summit, a two-day digital event, held for the third time hosting the exchange of views between international and regional experts. This year’s event was a special one, due to its digital nature, top fashion industry experts such as Anna Dello Russo took part in the online event live, on the Facebook event of the Hungarian Fashion & Design Agency, the organiser of the conference. More than four thousand viewers from thirty countries tuned in to watch and take part in the free of charge event.

The BFTS was attended by 29 speakers from 8 international and 6 regional countries. Those interested are able to relisten to presentations and conversations from renowned professionals such as style icon and fashion expert Anna Dello Russo, a former colleague of Condé Nast Italia, and Creative Director of Vogue Japan; Luceny Fofana, Marketing Director for Burberry; or Stefan Siegel, Founder of Not Just a Label, a company placing great emphasis on contemporary and up-and-coming designers. The two-day event consisted of almost 735 minutes of airtime and over 4,000 viewers followed the presentations discussing technological innovations and environmentally conscious solutions for the future world of fashion.

The complete conference is available to view on the BFTS’s Facebook page, and the videos of the presentations will be available to stream on the conference’s Youtube channel, allowing those interested to rewatch the most interesting presentations and conversations of the two-day event at any time. The conference was opened with the discussion between Anna Dello Russo and the HFDA’s CEO, Zsófia Bata-Jakab. The two fashion experts discussed the future of sustainability and global changes in the fashion industry in the beautiful region of Puglia, Italy.

The professional forum continued with four main panels - the first day focused on sustainability and the future of the fashion industry in the upcoming 10 years, touching on changes in supply chains and more conscious manufacturing. This was followed by the topic of changing business models, where experts covered, among other things, next-generation brand strategies and influencer marketing. On the second day, the experts shared their thoughts on the role of technology and the impact of the virus situation on the fashion industry, and in the panel’s closing discussion, they exchanged views on the rise of digitalization and key issues, and also answered questions from listeners in the Q&A section. The Budapest Fashion & Tech Summit was closed by a regional roundtable discussion, during which the leaders of the fashion institutions from the surrounding countries and the CEO of HFDA, Zsófia Bata-Jakab, reflected on the four main issues of the event.

Hosting the event, made Budapest one step closer to become a member of the sustainable fashion cities of Europe and playing a guiding role in making the Central European region more sustainable.

The presentations and panel discussions of the digital conference can be viewed on the BFTS’s official Youtube channel:
https://www.youtube.com/channel/UCSpnvypfC0SK3HCBezG3qlg/videos

The full stream can be viewed on the BFTS’s official Facebook page: https://www.facebook.com/budapestfashionandtechsummit

For further information on the Summit’s speakers:
https://www.instagram.com/bpfashiontechsummit/?hl=hu