Seven Hungarian designers present at the Milano Fashion Week at three venues

202221February12:53

After the domestic fashion week, Hungarian designers target Milan: seven Hungarian brands present the pieces of their newest 2022/23 autumn-winter collections in the Italian fashion capital. The Milano Fashion Week is one of the four most prominent international fashion weeks and attracts over 20 thousand visitors per season, providing an excellent opportunity for debuting. The participants of the joint International Mentoring Programme of the Hungarian Fashion & Design Agency (HFDA) and the Camera Nazionale della Moda Italiana (CNMI) exhibit at numerous venues at the event held between 22–28 February. For almost a week, a total of seven designers and their new collections will be the focus of international attention in the Fashion HUB exhibition space, and we can meet the creations of seven brands at the Budapest Select Collective Fashion Show’s runway. From now on, CUKOVY will present their newest pieces at their own event.

Seven excellent Hungarian fashion brands – ABODI, CUKOVY, Elysian, Kata Szegedi, NINI, THEFOUR and ZSIGMOND – got an opportunity to present the pieces of their newest 2022/23 autumn-winter collections in Milan between 22–28 February. The Milano Fashion Week is one of the most famous international fashion events, contributing to the expansion of Hungarian brands abroad and facilitating a meeting with international resellers, distributors, and wholesalers.

The Hungarian designers received outstanding opportunities during the Milan Fashion Week this year as well. Four brands can prove their talents at the Budapest Select Collective Fashion Show’s catwalk on the 26^th of February, where they will showcase sets of their newest collections. As a result, the international audience can meet an exceptional selection of contemporary Hungarian fashion: among the debutants, there is ABODI, presenting pieces inspired by the Transylvanian heritage; Elysian, radiating femininity and timeless elegance; Kata Szegedi, combining architectural and modern lines; and THEFOUR, drawing inspiration from a mix of traditions and innovation. The designers prepare for the show with the assistance of the internationally acclaimed stylist, Paolo Turina, again, who helps them put together the sets and choose the right accessories for the special occasion.

Besides the catwalks, the Fashion Hub’s exhibition room will also fill with Hungarian design pieces during the fashion week. At the exhibition, in addition to the four Hungarian designers presenting at the fashion show, three designers will appear – CUKOVY, NINI and ZSIGMOND – thus, altogether, the international audience can view the works of seven Hungarian brands. The exhibition gives an insight into the exciting mysteries of Hungarian fashion, and interesting bags will await international guests besides female and male clothing.

In addition, CUKOVY will hold their individual presentation on the 25^th of February, for which they previously won the Buyers Award, the highest professional recognition of distributors. CUKOVY offering modern garments is famous for its quality puffer jackets filled with goose down, which provide unicity to the customers with their interchangeable elements.

During the Milano Fashion Week, the Agency offers further shopping experience in the digital world of the Metaverse with a virtual store, where Hungarian designers’ special pieces can be bought directly with one click on the website of the Budapest Select Concept Store.

The Hungarian brands appear at the Milan Fashion Week under the HFDA’s umbrella brand for the seventh time now. With the unified appearance, the Agency aims to offer a more intensive total effect to the Hungarian products so that they will leave a stronger impression on wholesalers and professionals visiting the event. The Budapest Select umbrella brand proved its worth in the last seasons as well: it made designers’ works easily identifiable and attractive by emphasising the strengths of contemporary Hungarian fashion.

You can join the Budapest Select collective fashion show Live broadcast at 11:30 AM 26. February 2022 on the link below: https://milanofashionweek.cameramoda.it/

MFW FW2223 CATALOG