BCEFW will return at the end of January – Applications for side events are now open

Soon the capital will be bustling with fashion again: between the 22^nd and the 28^th of January 2024, the Hungarian Fashion & Design Agency will organise one of the most prestigious fashion events of the Central European region, the thirteenth Budapest Central European Fashion Week (BCEFW). It will be possible again to join the fashion week with side events, the main goal of which is to bring the fashion industry’s novelties and behind-the-scenes closer to domestic and international audiences in several locations in Budapest. The organisers are awaiting side event organiser Partners’ applications by the 10^th of December 2023.

Side events, which are popular among fashion enthusiasts and appear in different venues in Budapest, will play an important role at the BCEFW to be held between the 22^nd and the 28^th of January 2024. The side events are renewed season by season, they are even more colourful and more and more people look forward to them. They can provide a good occasion for those interested to meet the representatives of the profession and the designers in a relaxed atmosphere. With the events, the Partners joining the program can reach out to a wider audience interested in fashion and connect them to the flow of the BCEFW and the city while also promoting their own brands. The casual events, in addition to providing a platform for meeting and entering the world of fashion, also have a sales incentivising effect.

You can join the event’s program with an open or private, online or offline event with a theme that fits the profile of the BCEFW from Monday of the week of the event (22 January) until Sunday (28 January). Organising the event is the duty of the Partner joining the program, which will be supported by the BCEFW with marketing and PR communication. The whole program of the fashion week, and thus, the details of the side events as well, will be published on the event’s official website and the BCEFW’s social media platforms, thus helping to promote the events. The side events will also be featured in the exclusive AW24/25 Budapest Fashion Map.

Recommended side event topics:

• Pop-up Store
• Roundtable discussion
• Fashion show
• Trunk Show
• VIP shopping
• Charity event
• Special offers
• Fashion-related exhibitions (e.g. photo, design)
• Personal styling
• Workshop
• Fashion Week offers (limited series collections, special food and drink selections, signature cocktails etc.)
• Customer party
• Cocktail party
• Showroom party

Side event organiser Partners may apply until the 10^th of December 2023 at info@bcefw.com. In your application letter, please specify the subject: “side event application – AW 24/25”, and include the following information:

• The name, date, location and short description of the planned program.
• Name, telephone number, and email address of the contact person.

The organiser team will assess the applications received based on the theme of the program and its connection to the Budapest Central European Fashion Week and finalise the calendar. The Agency will realise the event based on current official information, and the organisers reserve the right to change.