BCEFW's Young Talents enrich the Design POP UP by ELLE program

The Budapest Central European Fashion Week (BCEFW), organised by the Hungarian Fashion & Design Agency (HFDA), devotes special attention to showcasing young Hungarian designers beyond its catwalks. As part of the Design POP UP by ELLE, emerging brands that exemplify the diversity of the contemporary Hungarian fashion industry and its commitment to sustainability will take centre stage.

The Hungarian Fashion & Design Agency (HFDA) is dedicated to supporting the domestic creative industry. In this spirit, they organise the Budapest Central European Fashion Week season after season. While fashion enthusiasts will have to wait until mid-February for the next edition of one of the most determining Central European fashion events, AW2526, at the end of November, they will have the chance to meet several experienced and young BCEFW designers at the Design POP UP by ELLE.

ELLE magazine will display Hungarian fashion and design brands on the 23^rd and 24^th of November in the Il Bacio di Stile store, allowing a broad audience to discover and purchase these designers’ collections and products. 

In collaboration with the BCEFW, the event will offer visitors a unique experience presenting fresh, exclusive pieces alongside collections from nationally recognised Hungarian fashion brands. 

At the pop-up event, attendees can meet emerging brands such as VICTORIA WANG, JUDIT BARANY, SOLAER, and CHOKASSY, who captivated audiences on the BCEFW SS25 runway in the New Generation and Young Talents categories.

Since its inception, BCEFW has strived to promote young talents in each season. The Design POP UP by ELLE collaboration furthers this mission by fostering direct connections between buyers, the professional audience, and emerging brands at the event.